CASE STUDY
Trangs
How Sweet Spot helped a private-label food manufacturer win the Christmas retail conversation
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Demand drivers behind festive party food
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Sales data connected to cultural insight
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Practical playbook for NPD and range strategy
THE CHALLENGE
Uncertain about what next years' picky bits might be and how these potential purchasing behaviours will play out with their NPDs.
With a Sainsbury's review coming up Trangs needed clear evidence on how their current range and NPDs would fit into emerging purchasing behaviours in Christmas snacking, and why?
THE INSIGHT
Hidden demand signal
Party-food trends and shopper behaviour revealed demand around crunchy textures, board-ready hosting foods, global flavours and the rise of picky bits
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​We connected Nectar sales with social listening to understand why SKUs performed or underperformed and where new party food opportunities were emerging.
THE DELIVERY
Outcome
A stronger Christmas 2026 retailer story, connecting sales performance with culturally relevant shopper demand and future NPD opportunities.
OUR APPROACH INCLUDED:
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Identifying and defining key occasion platforms
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Practical playbook for NPD and range strategy
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Stronger retailer sell-in
From insight to in-store impact.
THE IMPACT
A step-change in how wine shows up for shoppers.
By redefining the category through occasion platforms, we gave retailers clearer direction and a consistent story. This strategic reset helped reach new shoppers across diverse touchpoints and directly grew category value through better-targeted conversion.
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Broader shopper appeal
Successful recruitment of new shoppers into the wine category by simplifying choice.
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Clear commercial direction
A consistent category story to guide range, merchandising, and smarter marketing spend.
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Stronger retail execution
Practical tools and activation ideas delivered for high-impact in-store results.
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Growth opportunity
Positioning the category for long-term category growth and sustainable value creation.
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This gave us a clear, evidence-based direction that we could take to retailers with confidence. It helped us tell a stronger story for wine and unlock real growth.
Claire Roline
Head of Brands Marketing, VCT Europe
LET'S FIND YOUR NEXT OPPORTUNITY
Ready to turn consumer signals into commercial growth?
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