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Market research is too slow & generic. We fixed it.
Sweet Spot is the first place I go when I need insights in a hurry, we are always ahead of our potential clients’ needs in pitches.
Paul Gilliam
Creative Director
N2O
Utilising Sweet Spot's insights with the Charge and Chill campaign for one of our clients was invaluable, and really helped us understand how to shape the comms.
Michelle Butler
Managing Director
Orchid Marketing
We won a pitch yesterday and we were bigging up our use of Sweet Spot!
Simon Bollon
Boutique
SPOT SIGNALS QUICKLY
THAT HELP YOU...
Steer creative with confidence
Ground every idea in real behavioural shifts from live conversations - in 72 hours!
Win the pitch
Cut through the noise to craft a unique narrative backed by clear consumer demand.
Increase client sales
Reveal emotional triggers and truths clients haven't seen yet to unlock more briefs.
Lead the market narrative
Position your agency as the go to thought leader in your clients' category to secure first invites to pitch and stay front of mind.
THE STORY BEHIND SWEET SPOT ™
From working agency side with many clients - our founder Tina Thompson realised there was a massive disconnect between 'industry trends on trend reports' and 'consumer language'.
Using the power of online conversations to understand the needs and demands of actual consumers and shoppers is a game changer!
Tina and the Sweet Spot team have been working with agencies and brands since 2022 - winning pitches and increasing sales all based on our methodology.
We have our own AI technology that not only speeds up research but reveals the real language and trends consumers actually buy into and why.
We deliver in clear english visuals, no data dumps, and no 60 page black and white reports.
What our AI tech can do.
Data!
dITCH THE guesswork
OUR SERVICES
SOCIAL DATA + STRATEGY
We analyse real-time conversations and sentiment to uncover consumer demand.
We align those insights directly to your clients' brief and commercial goals.
STRATEGY + SALES
We merge live consumer insights with your creative concepts or existing research.
We craft a cohesive, human driven narrative that resonates with target audiences and stakeholders.
VISUAL PLAYBOOKS
We transform insights into engaging data storytelling visuals that drive stakeholder buy in. (We know people eat with their eyes!).
We provide fully editable working files so your team can adapt it on the fly.
INNOVATION WORKSHOP
We host collaborative sessions with your team or client to translate insights into fresh ideas.
We entice shared ownership of the strategy and spark new lucrative client opportunities.