Senior thinking.
Real progress.
Fractional
CMO Support
A flexible, senior strategic partner to keep you close to your consumers, sharp on commercial opportunities and focused on what to do next.
Senior FMCG & CPG expertise
Practical, hands-on support
Focused on measurable growth
Brand strategy
Sharper positioning and a brand built for growth.
Category strategy
Find and win bigger opportunities in your category.
Social & cultural insight
Stay close to consumers and what’s next.
Innovation & NPD
Turn insight into winning ideas.
Commercial planning
Clear plans to drive distribution, sales and profitability.
Distribution & growth
Unlock new channels and accelerate market expansion.
WHAT’S INCLUDED
A more senior partner. A bigger impact for your brand.
Practical support where you need it most, delivered by a partner who understands the commercial reality of growth.
Ongoing strategic support
A consistent strategic partner to stay close to the consumer.
Senior insight and perspective
Joining the dots across data, culture and behavior.
Hands-on, practical execution
Getting under the skin of the brief to move it forward.
Team enablement
Helping your team work better, faster and sharper.
Clear commercial focus
Ensuring every strategic move drives distributions and sales.
“She brings the right balance of finding hard facts, softer trends and applying the art of strategic thinking.”
Paul Gillam
Executive Creative Director
“She has the unique ability to bridge specific data with deep, culturally relevant consumer insights to deliver market opportunities.”
Dominic Shaw
Head of Sales
“Tina’s process and methodology can really help get under the skin of the challenge. Tina is brilliant at bringing clarity and direction.”
Charlotte Derra
Category, Insight & Shopper Marketing Director
Get a knotty brief moving into clearer focus
Find the commercial opportunity & narrative
Decode shifting demand in categories or industries
Shape positioning and territories
Unlock stronger
creative work
Build AI-enabled
strategy workflows
ALSO TRUSTED BY
TINA'S WORK HAS BEEN FEATURED IN & QUOTED ON
