CASE STUDY
Trangs
How Sweet Spot helped a private-label food manufacturer win the Christmas retail conversation
Demand drivers behind festive party food
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Sales data connected to cultural insight
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Practical playbook for NPD and range strategy
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THE CHALLENGE
From festive noise to clear growth opportunity.
Trangs wanted to better understand what was really driving shopper behaviour at Christmas - and how to turn that insight into stronger retailer conversations and a winning plan for 2026.
With a Sainsbury's review coming up Trangs needed clear evidence on how their current range and NPDs would fit into emerging purchasing behaviours in Christmas snacking, and why?
THE INSIGHT
Hidden demand signal
Party-food trends and shopper behaviour revealed demand around crunchy textures, board-ready hosting foods, global flavours and the rise of picky bits
We connected Nectar sales with social listening to understand why SKUs performed or underperformed and where new party food opportunities were emerging.
THE IMPACT
Turning signals into a stronger festive plan.
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1
Social Listening & alignment with Nectar
We analysed shopper trends to uncover the specific growth drivers within the festive snack category, looking beyond the seasonal noise.
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2
Strategic move
Converting raw insights into an actionable retailer playbook that positions their range as the essential choice for festive hosting.
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3
Commercial outcome
A stronger retailer sell-in and an optimised product mix that delivers measurable value and category growth for 2026.
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”The support we had from Tina and Sweet Spot on our Christmas party food strategy was invaluable. Tina brought a unique ability to bridge quantitative and qualitative retailer specific sales data with deep, culturally relevant consumer insights from social listening, creating a compelling story that made sense both commercially and emotionally.
The Sweet Spot team decoded shopper behaviours around key trends, highlighting exactly why certain SKUs performed and where opportunities existed. They delivered a cohesive, presentation ready playbook that combined social listening, market context and practical recommendations. Not just a report, but a toolkit we could use immediately with our buyers.
Throughout the project, Tina was collaborative, responsive and focused on our needs, adapting the scope to fit our budget while never compromising on quality. I have no hesitation in recommending Sweet Spot for anyone needing actionable insights to shape strategy, product development or commercial storytelling."
Dom Shaw
Head of Sales, Trangs Ltd
