About
We imagine a world where brands listen as much as they speak.
Sweet Spot combines AI intelligence, social listening, and decades of strategic experience to help FMCG and consumer brands make smarter, real-time commercial decisions.
Our Story
After years in agencies, founder Tina Thompson saw a pattern: ideas built on outdated insights and slow, 12-month research cycles.
Sweet Spot was created to bridge where modern insight meets practical brand strategy, bringing together data-driven strategist Tina, consumer psychologist Gus, and go-to-market marketer Georgina.
United by a shared belief that brands deserve real-time clarity, they use AI intelligence, social listening, and senior strategic experience to cut through noise and reveal real-world behaviour.
The result? Brands that launch faster, scale smarter, and stay ahead of culture.
Our Vision
We imagine a world where brands listen as much as they speak.
Sweet Spot aligns brands with real-time culture, helping you stay ready for what’s next. Our goal is simple: To help brands understand what people truly need and want, and turn that into commercial brand growth.
The Team
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Tina Thompson
15+ years helping brands translate real-time consumer behaviour into growth.
Tina has partnered with FMCG leaders and agencies on strategy for Müller, Heinz, Pride London, and BMW activations, uncovering the cultural shifts that drive sales and relevance.
Gus Allen
Formerly at Kantar, Gus helps brands turn social and behavioural insight into market growth.
He’s worked with Unilever (Hellmann’s, Dove) and Diageo (Petrón, Grey Goose, Guinness), blending psychology and data to understand what drives decisions.
Georgina Dunn
A senior marketing and business operations lead experienced in helping start-ups and SMEs scale.
Georgina specialises in go-to-market planning and commercial strategy, building positioning, outreach, and brand systems that turn consumer understanding into measurable growth.