About
We know from over a decade's experience brands who listen more, sell more.
Sweet Spot blends AI intelligence, social listening, search and consumer insights to help FMCG brands turn real-time signals into commercial decisions and growth.
Our Story
After years in agencies, founder Tina Thompson saw the same mistake: launches driven by outdated insight and slow 12-month cycles.
Sweet Spot was built to connect modern signals with practical product marketing strategy, bringing together strategist Tina, consumer psychologist Gus, and go-to-market lead Georgina.
United by a belief that brands deserve real-time clarity, we use AI, social listening, search signals and trend forecasting, with strategy, to cut noise and reveal the behaviour behind buying.
The result? Brands that launch faster, sell more, and stay ahead of culture.
Our Vision
We imagine a world where brands listen as much as they act.
Sweet Spot keeps brands aligned with real-time culture and shopper intent, so you’re ready for what’s next.
Our goal is simple: understand what people need, want and buy, then turn it into commercial growth.
The Team
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Tina Thompson
15+ years helping brands turn real-time consumer insight into growth. Tina has led strategy for Müller, Ichiban, Pilgrim's and many others, translating signals into positioning and messaging that improves rate of sale, relevance and buyer confidence.
Gus Allen
Formerly at Kantar, Gus helps brands turn social and behavioural insight into market growth.
He’s worked with Unilever (Hellmann’s, Dove) and Diageo (Petrón, Grey Goose, Guinness), blending psychology and data to understand what drives decisions.
Georgina Dunn
A senior marketing and business operations lead. Georgina specialises in go-to-market planning and commercial strategy, building positioning, outreach, and brand systems that turn consumer understanding into measurable growth.