What's in the 2026 Consumer Trends Insight Pack?
Our 2026 Trends Insight Report worth £5,000
Our 2026 Trends Report valued at £5,000
A strategic foresight pack built from real social listening and search behaviour signals across 2025.
62,456,731 data points
12,387 individual trends
12 strategic growth drivers - you need to know in 2026!
We show how shoppers are redesigning life through rituals, systems and emotional intent, and where the growth opportunities are emerging for FMCG and consumer brands heading into 2026.
A complete set of 2026 trend infographics for quick reference
Visual summaries of each core 2026 trend.
Built to make the insights easy to scan, easy to share and easy to use, whether you’re aligning teams, briefing partners, or pressure-testing ideas.
These infographics will become your secret weapon in your decks in 2026.
We walk through the key behaviours to watch out for next year - from emotional design and ritual-led living to trust, clarity and seasonality, and what they mean in the real world
(sound on).
See below our core 2026 trends wheel to watch at your convenience
About Sweet Spot
We turn live data into commercial growth.
We are a strategic product marketing agency for brands and technology products.
We replace intuition with positioning and GTM that sells based on millions of data points online.
We help commercial and brand teams replace guesswork with evidence you can actually use in:
-
Propositions & claims
-
Pack architecture & SKU roles
-
Range & category strategy
-
Retailer sell-in & shopper activation
-
Innovation pipelines & GTM plans
What Our Clients Say About Us
We gave Sweet Spot a challenging brief - to explore the 'why' behind shifts we were observing in consumer behaviour that were difficult to understand using traditional research techniques. They unveiled insights that both enlightened us and also quashed some of our assumptions.
Helen Priestly,
Marketing Director
Sweet Spot has allowed us to focus our marketing efforts on real-time trends, and execute the key message that aligns with our brand and influences the shopping journey of our target audience.
Tyler Woodward,
Edensgate
Sweet Spot's insights helped us develop our Love Out Loud collection and campaign. This not only increased sales by 128% YOY but also brought new customers into the brand, creating a narrative that resonated deeply with out frkl audience.
Michelle Butler,
Managing Director
.png){kind=logo}
.png)
