What's in the 2026 Consumer Trends Insight Pack?
Our 2026 Trends Insight Report worth £5,000
A strategic foresight report built from billions of real social and search behaviours from 2025.
We break down how consumers are redesigning their lives through rituals, systems and emotional intent, and where the biggest opportunities are emerging for consumer brands heading into 2026.
A complete set of 2026 trend infographics for quick reference
Simple, visual summaries of each core 2026 trend.
Created to make the insights easy to digest, easy to share and easy to use, whether you’re aligning teams, briefing partners or sense-checking ideas.
These infographics will become your secret weapon in 2026.
Our flagship 2026 trends webinar, delivered with the Future Food Movement. We walk through the key behaviours to watch out for next year - from emotional design and ritual-led living to trust, clarity and seasonality, and what they mean in the real world. Watch in your own time, pause, revisit and share with your team.
Watch a teaser below (sound on).
Full 2026 trends webinar to watch at your convenience
About Sweet Spot
Sweet Spot is a consumer insight and brand strategy studio built on real behaviour, not guesswork.
We help brands stop guessing and start building a clear commercial identity that actually lands, by analysing real conversations across platforms like TikTok, Reddit and YouTube to understand what people want, before brands spend money trying to persuade them.
We use live social listening and cultural analysis to understand what people are actually searching for, talking about and buying, right now.
By turning live consumer behaviour into clear strategy, messaging and direction, we make sure brands don’t just look good, they win customers, shelf space and commercial traction.
What Our Clients Say About Us
We gave Sweet Spot a challenging brief - to explore the 'why' behind shifts we were observing in consumer behaviour that were difficult to understand using traditional research techniques. They unveiled insights that both enlightened us and also quashed some of our assumptions.
Helen Priestly,
Marketing Director
Sweet Spot has allowed us to focus our marketing efforts on real-time trends, and execute the key message that aligns with our brand and influences the shopping journey of our target audience.
Tyler Woodward,
Edensgate
Sweet Spot's insights helped us develop our Love Out Loud collection and campaign. This not only increased sales by 128% YOY but also brought new customers into the brand, creating a narrative that resonated deeply with out frkl audience.
Michelle Butler,
Managing Director
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