Hello, I'm Tina.
I’m an incessantly curious person who loves to dive into cultural insights. I’m also an ADHD entrepreneur and I have spent the last decade decoding social listening into real consumer insights to create cultural resonance for brands. Oh and I have a dog named Rocky (you may see him pop up on camera if we talk).
Who am I?
I have spent over 20 years working with brands and retailers like Coca-Cola, Church & Dwight, William Grant, Proximo, Unilever, L’Oréal, Mondelez, Tesco, Sainsbury’s, Superdrug, Boots, Starbucks, Sky, GSK, Callaway Golf, Blok, Sweat by BXR and Jimmy Choo Fashion Academy.
I don’t follow the status quo (blame the ADHD brain), I always want to find a better way, and I don’t stop until I can describe the answer with the right facts.
Why I started Sweet Spot
I identified a gap in 2016 that still exists today.
Millions of people are on social media everyday organically creating their own communities, rituals and movements. Their actions are affecting your sales, yet brands don’t use these in their campaigns or commercial conversations outside of social media.
When I have worked with brands who understand the moments they are bought for and implemented these insights the results have been amazing:
- Buyers that ‘get it’ = NPD listing.
- 127% increase in sales YOY based on consumer language.
- Increased market share.
- Clearer internal category thinking.
- Finding commercial understanding for investment.
- Pressure-test assumptions before investment.
Sounds like what you're looking for? I’d love to talk.