Real people.
Real opportunities.
Real growth.
FOUNDER
Hi,
I'm Tina.
I help FMCG & CPG brands find what’s missing and grow further.
With nearly 20 years of consumer, digital, category and strategy experience, I partner with ambitious brands to turn consumer signals into commercial opportunities.
Let’s find your brand’s sweet spot.
Tina has ~20 years
of consumer, digital, category and strategy experience
FMCG & CPG
specialist across global, regional and challenger brands
From insight to impact
turning consumer signals into commercial growth
A strategic partner
for brands that want to go further
WHY WORK WITH ME?
A strategic partner for real-world growth.
I bring a rare blend of deep consumer understanding, commercial thinking and hands-on experience. I work closely with your team to uncover what’s next, build a clear plan, and help you turn opportunity into impact.
Strategy that starts with real people.
Real consumer understanding
I put people at the heart of every project — using consumer insight to uncover what’s missing.
Commercially grounded
I connect insight to business impact, spotting opportunities that deliver real growth.
Hands-on experience
Nearly 20 years working across global, regional and challenger brands means practical, real-world know-how.
Collaborative approach
I work as an extension of your team — pragmatic, flexible and focused on making progress.
Focused on what matters
I help you prioritise the biggest opportunities and take clear, confident action.
TRUSTED BY AMBITIOUS BRANDS
From global icons to brave challengers.
SPEAKING & RECOGNITION
🎙️
Regular speaker on consumer insight, category growth and the future of FMCG.
🏆
Recognised for thought leadership in consumer and commercial strategy.
A LITTLE MORE ABOUT ME
Why Sweet Spot?
I founded Sweet Spot to help brands bridge the gap between what people are saying, what they really need, and where the biggest commercial opportunities lie.
I love the challenge of turning complexity into clarity – and seeing ideas come to life in the real world, where they make a difference to people, brands and business.
“
The best growth happens when you truly understand people – and have the courage to turn that understanding into action.
Tina
Founder, Sweet Spot
LET’S FIND YOUR NEXT OPPORTUNITY
Ready to find what’s
missing and grow further?
✨
A no‑obligation conversation about your brand, your challenges and what’s possible.