OUR FOCUS AREAS
Occasion platforms
Shopper missions
Occasion strategy
NPD & innovation
Retail activation
HOW WE HELP
A complete view of the opportunity.
Understand the consumer
What people are saying, searching, watching and buying.
Find the growth gaps
Categories, occasions and shopper missions with untapped potential.
Build a compelling strategy
Clear positioning, priorities and activation ideas.
Make it retail ready
Translate insight into plans that work in-store and online.
IF YOU'RE THINKING...
Can we actually substantiate this?
Are we seeing what's really driving the behaviour?
What haven't we spotted?
Will Tesco, Sainsbury's or Boots believe this?
Can I get leadership behind it and secure investment?
Will Brand, Sales and Shopper actually know what to do with it?
I can help.
“These are the nuggets we're after, helps lead us to a decision and adds meat to the bones.”
Kundisai Chieza
Senior Category Manager • Pilgrim’s Europe
“They have the unique ability to bridge specific sales data, with deep culturally relevant consumer insights.”
Dominic Shaw
Head of Sales • Trangs
“This helped us better understand the drivers and barriers behind purchase, and gave us confidence in where to focus a commercial story for our NPD.”
Jo Long
Head of Sales • Ichiban
OTHER EXAMPLES
Müller
Challenging assumptions with behavioural insight.
Trangs
Sharper missions and SKU performance.
frkl.
Turning insight into campaign impact.
VCT Europe
Identifying new occasion spaces.
“
Insight that unlocks
opportunity.
‘We gave Tina a challenging brief - to explore the "why" behind shifts we were observing in consumer behaviour that were difficult to understand using traditional research techniques. They unveiled insights that both enlightened us and also quashed some of our assumptions.’
Helen Priestly
Marketing Director, Müller Milk & Ingredients
➔
ALSO TRUSTED BY
The problem usually isn't a lack of insight. It's knowing what's missing and what to do next.
Most teams already have strong research, sales data and category thinking. I bring a fresh pair of experienced eyes to connect what you already know, identify what might be missing and, where needed, add a live view of what customers are doing now. Then we get to a clearer answer on where the opportunity is, why it matters and what to do next.
Make the thinking useful beyond the project.
Because even brilliant insight will not move the needle if it sits in a shared drive gathering digital dust.
Where useful, I can also build the thinking into Claude or your chosen AI platform, so your team can keep applying the same framework as the category changes.
No more fragmented thinking
Just a clear planning system based on what your customers want now.
“It was superb, plenty of new insights we are already working with, and using for commercial & brand planning.”
Alex Price, Head of Category and Insights
VCT Europe
YOUR LIVE STRATEGY SYSTEM
Cut down the internal queue.
Give your team one source of truth to refer to.
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Tactical Playbook
Turns the cultural insights into a clear strategic framework for action, which shopper jobs need solving, what jobs to prioritise first, and what success looks like.
Tactical Toolkit
How you can bring the strategy to life with examples across messaging, fixture/pos, pack/shelf comms, occasions/pairings and activation.
Searchable AI Strategy System
The insights and frameworks are built into AI, so your team can interrogate the thinking and use it beyond the original brief.
Live Signal Updates
Keep the system updated with new social, search and AI query signals, so you can spot changing demand and behaviour earlier.
Deliverable: a practical strategy system that fills the gaps between existing category thinking and live customer and cultural signals, shaped by human strategy and designed to help your team keep making better growth decisions.
TINA'S WORK HAS BEEN FEATURED IN & QUOTED ON
I can support with...
Category Demand & AI Discovery Review
A focused review of what is driving demand now, where the gaps are in the current picture, what customers are asking AI about your category, which brands are showing up and where the clearest growth opportunities sit.
Commercial & Retailer Sell-In Story
A sharper commercial narrative that fills the gaps between customer, category and demand evidence, giving your team a stronger story for internal planning and retailer conversations.
NPD & Range Validation Sprint
A fast way to pressure-test whether a new product, range expansion or activation territory is backed by real consumer demand before more budget is committed.
Insight-to-Activation Sprint
A practical sprint that turns live cultural and shopper insight into messaging, occasions, activation ideas and content territories your team can use.
AI Strategy Workflow Build
A reusable strategy system built into Claude or your chosen AI chatbot, around your category and existing data, so your team can interrogate insight, reduce repetitive planning work, test ideas and make better decisions.